Date: March 29, 2012
Source: Waste Management, Inc.
Waste Management, Inc. (Houston, TX) said it will be featured in an upcoming reality TV show about advertising called "The Pitch" on AMC. AMC is also home to a fictional show called "Mad Men," which depicts a Madison Avenue New York advertising agency during the tumultuous 1960s cultural shifts in America. In "The Pitch" however, rival advertising agencies will compete to win a real life business. No doubt, Waste Management which hopes that some of the glamour of "Mad Men" will rub off on them, will certainly benefit from its exposure to pop culture and its recent infatuation with the advertising business. According to Lynn Brown, Waste Management's vice president of communications, being on a television show will give the company a different type of exposure than a regular advertising campaign. Two years ago the company was also featured in another reality show called "Undercover Boss," in which the bosses slipped anonymously into low-rungjobs in their companies to discover life in the trenches. "We did it because, like "Undercover Boss," it gave us the ability to teach people more about our brand. In this case, through the eyes of the agencies," she said. "It was a great way to explain our growth business model and how we have the opportunity to extract the most value from all the materials we handle." The show airs on April 30 at 8 p.m. on AMC.
PRESS RELEASE
March 29, 2012
Waste Management Featured in The Pitch, AMC's Newest Unscripted Series
Show tracks the competition between two advertising agencies vying to tell Waste Management's growth story
Waste Management (NYSE: WM) will be one of a handful of companies featured in AMC's new original unscripted series, The Pitch, which tracks the intense competition between two advertising agencies for Waste Management's business. Waste Management will be featured in the series' debut episode airing Monday, April 30 at 9:00 PM ET on AMC.
In the episode, Waste Management senior executives challenge two advertising agencies to develop a campaign in seven days that is reflective of the company's growth strategy.
"We participated in the show because it gives us the ability to teach people more about our brand than a traditional advertising campaign," said Dave Aardsma, chief marketing officer, Waste Management. "It is a great way to explain how we help our customers extract the most value from all the materials we handle."
The Pitch is executive produced by Eli Holzman, Stephen Lambert, Phil Lott, Brien Meagher and Aaron Saidman from Studio Lambert – creators of Undercover Boss and Project Runway – two shows that have also featured Waste Management.
Waste Management is the industry leader in transforming waste into higher value products such as recycling and renewable energy, including landfill-gas-to-energy and waste-to-energy. The company is also making strategic investments in innovative technologies to convert waste into transportation fuels and green chemicals.
"The Pitch" chronicles the incredible lengths, intense stakes and tight deadlines top advertising agencies encounter when they take aim at a major new piece of business. The series follows the best creative shops as they prepare campaigns knowing that in the end, it all comes down to the pitch. To learn more about the series or watch a trailer, visit www.amctv.com/shows/the-pitch.
About Waste Management
Waste Management, Inc., based in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Through its subsidiaries, the company provides collection, transfer, recycling and resource recovery, and disposal services. It is one of the largest residential recyclers in North America and a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities in the United States. The company's customers include residential, commercial, industrial, and municipal customers throughout North America. To learn more information about Waste Management visit www.wm.com or www.thinkgreen.com.
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