Date: August 1, 2002
Source: News Room
The Texas Department of Transportation has awarded a four-year contract for its famous "Don't Mess with Texas" litter prevention campaign to Tuerff-Davis EnviroMedia Inc. of Austin. The new campaign will focus on the state's worst litterers--males and females under age 24. EnviroMedia also proposed focusing almost exclusively over the next year on fast food trash, which is the most predominant form of litter on TxDOT rights of way. Additionally, the agency is poised to launch the most extensive Spanish language campaign the 16-year-old Don't Mess with Texas program has seen.
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